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Brokers and Tech Vendors Demand a Less Fragmented MLS Data Access System
WAV Group's tech workgroup met to recap the recent Real Estate Standards Organization (RESO) conference. By all accounts, the RESO API standards have made remarkable strides to make it easier for brokers and their vendors to access MLS records for their applications – but we have a long way to go on this critical mission, because the industry is still heavily fragmented. Some systems like Trestle and MLS Grid have made the effort of consuming MLS data more reasonable by consolidating across multiple markets, but for most brokers and vendors, they are still relying on the real estate transaction standard (RETS). This is not intended to be a technical post, but will explain what is happening today across more than 500 MLSs and offer ways that MLSs can help with fragmentation. Background on MLS Data Distribution In the early 90s, MLSs pioneered the process of making the MLS records available to brokers and their vendors. Initially, the transport method was file transfer protocol, or FTP. Basically, each MLS dumped all of their data onto a server and brokers and vendors could go grab it. From there, it was sorted and normalized so products worked across different markets. It is hard, painstaking work. National tech firms would literally download all MLS data from more than 1,000 MLSs at the time – every day! FTP was replaced by RETS in the late 90s when IDX was born. RETS is still in place in just about every MLS market today. With RETS, brokers and vendors do not need to pull all of the data every time (like FTP) but can pull only those parts of the MLS records that changed since the last time they were accessed. RETS was a major leap forward, but the effort to painstakingly map data that uses different field names and field numerations is horrible. Most of all, RETS is a real estate industry specific method of organizing and moving data – completely foreign to the methods that anyone outside of the real estate industry would ever know or understand. Aside from the learning curve, RETS also usually requires full replication of the MLS data on the vendor servers. Around the year 2015 or so, RESO published the first WebAPI standard. An API is an application programming interface. Every technology student is taught to work with APIs – and they work pretty much the same across all industries. It is based on Odata, a global technology protocol. Basically, it is a lot easier than RETS. Alongside the RESO WebAPI standard is the RESO Data Dictionary. The Data Dictionary determines what we call "fields" in the MLS records, along with how they are formatted – for example, a full bathroom = 1, not "one" or "full' or whatever name the MLS picks. The Data Dictionary allows for automated mapping of the data between the MLS system and the broker or vendor solution. The Problem of Fractionalization Continues to Plague Broker and Vendor Systems One of the most important inflection points for the RESO WebAPI and Data Dictionary standards happened when the National Association of REALTORS® issued a mandate that all Realtor association owned MLSs have one year to update their systems to the new standards that are released each year. In theory, every market should be on the same standard by the end of the year in which the update is published. NAR has not enforced the standard by penalizing or revoking an association's MLS charter for non-compliance. Sadly, the industry does not move to the new standards all at once. It is piecemealed as various MLS vendors make the conversion to the new standard. MLS data aggregators like Trestle and MLS Grid tend to update all markets representing about three-quarters of all MLS data in America, but the balance of markets changes randomly, and often without much notice. When these systems change, it breaks the data mapping to the applications. RESO has done a great job of offering certification to MLSs, and recently to vendors and brokers. The organization will look at your data and make sure that you are aligned with the current certifications. The problem here is that the 1,300 fields represent about 70% of the data in the MLS. As a result, any application that requires all fields, or most fields (like a VOW) are missing some key data from the WebAPI. In many markets, vital local data related to farms, waterfront, ski-in / ski-out accessibility, or hurricane shutters are not in the payload. RESO makes great strides to include more and more fields each year, but we are still a long way from the finish line (if a finish line even exists). Because of this, many large brokers and vendors still use RETS instead of the more efficient WebAPI. What Brokers and Vendors Can Do to Solve the Fractionalization Problem Be an advocate for positive change! First and foremost, the best way to solve the fractionalization problem is to continue to support RESO. It's a non-profit, so you benefit from the contributions. Secondly, voice your opinion at your local MLS. Any MLS can participate in CoreLogic's Trestle program or MLS Grid. Trestle provides a full data set including non-Data Dictionary fields. This is particularly important in Navica, Rapattoni, Black Knight, and to some degree, FBS. FBS was the first vendor to launch the SparkAPI, and they now offer the WebAPI as well. Consumers of data from FBS markets have a single access point in the Spark Datamart for all markets, and FBS maximizes adoption of RESO standards. Having your MLS join one of these multi-market programs like Trestle or MLS Grid also delivers a great backup to the local offering. It essentially provides a front-end-of-choice for technology providers. Overall, the industry is moving in a positive direction to eliminate fractionalization of MLS data, and we all owe a debt of gratitude to the volunteers and staff at RESO for making real estate applications much better and less expensive to brokers and agents. To view the original article, visit the WAV Group blog.
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RESO Announces 2023 Board of Directors Election Winners
The results of the Real Estate Standards Organization (RESO) 2023 Board of Directors election have been announced for five open seats, director appointments and the board's Executive Committee for the next year. "RESO has entered the 2.0 phase of its existence, not only with second-generation versions of the industry-standard RESO Data Dictionary and RESO Web API, but with our entire approach to driving the industry forward," said Rebecca Jensen, who was re-elected 2023 Chair of the RESO board and is President and CEO of Midwest Real Estate Data (MRED). "Our leadership team reflects some of the most tech- and business-savvy minds in real estate, and I am proud to serve alongside them as we continue to bring greater data transparency, consistency, accuracy, ease and speed to the industry." Winners representing Multiple Listing Services (MLSs) and REALTOR® associations were Greg Moore, CTO, Regional Multiple Listing Service (RMLS) in Oregon, and incumbent John Breault, VP, MLS, State-Wide MLS in Rhode Island. Moore and Breault are also the chair and vice-chair of the RESO Research & Development Workgroup. Winners representing real estate brokerages, brokers, agents and appraisers were incumbents Caitlin McCrory, VP, Industry Relations, Anywhere, and Dan Troup, Director of Data Operations & Strategy, RE/MAX. Dan also serves as the chair of the RESO Certification Analytics Subgroup. The winner of the open board seat representing technology companies, developers, partners and consultants was Shaun York, Executive Director of Technology, Homes.com. The following at-large appointments were made by the board: Richard Renton, CEO, Triad MLS Vandana Vohra, EVP/CIO, Leading Real Estate Companies of the World Matt Hendricks, Senior Director, Broker Operations, Zillow The RESO Board of Directors officers remain unchanged between 2022 and 2023: Chair: Rebecca Jensen, President and CEO, MRED Vice-Chair: Michael Wurzer, President and CEO, FBS - Creators of Flexmls Secretary: John Breault, VP, MLS, State-Wide MLS Treasurer: Richard Renton, CEO, Triad MLS Closing out their terms this year are Andy Woolley from CoStar Group, Chris Carillo from MetroMLS, Turan Tekin from Zillow Group and Jessica Edgerton from Leading Real Estate Companies of the World, who all served the RESO board admirably. 2023 RESO Board Members Not Listed Above Include: Dave Conroy, Director of Emerging Technology, National Association of REALTORS® Matt Cohen, Principal, Advisory Services, CoreLogic Bob Evans, SVP, Industry Relations, Move Shayne Fairley, COO, Stellar ML Alex Lange, Head of Strategy and Innovation, National Association of REALTORS® Mark Lesswing, Owner, Lesswing, LLC Frank Major, CTO, Bright MLS Marty Reed, COO, CRMLS Jeff Young, COO/General Manager, Realtors Property Resource "I am inspired by how much the RESO board does to push data standards forward with such industry-wide acceptance," said Sam DeBord, CEO of RESO. "Real estate technology provides abundant opportunities for innovation, and our board positions RESO as the flag bearer to lead the industry through challenges." Top Row Rebecca Jensen, President and CEO, MREDMichael Wurzer, President and CEO, FBS - Creators of FlexmlsJohn Breault, VP, MLS, State-Wide MLSRichard Renton, CEO, Triad MLS Second Row Alex Lange, Head of Strategy and Innovation, National Association of REALTORS®Dave Conroy, Director of Emerging Technology, National Association of REALTORS®Matt Cohen, Principal, Advisory Services, CoreLogicBob Evans, SVP, Industry Relations, MoveMark Lesswing, Owner, Lesswing, LLC Third Row Shaun York, Executive Director of Technology, Homes.comShayne Fairley, COO, Stellar MLSCaitlin McCrory, VP, Industry Relations, AnywhereFrank Major, CTO, Bright MLSGreg Moore, CTO, Regional Multiple Listing Service (RMLS) Bottom Row Marty Reed, COO, CRMLSDan Troup, Director of Data Operations & Strategy, RE/MAXMatt Hendricks, Senior Director, Broker Operations, ZillowJeff Young, COO/General Manager, Realtors Property ResourceVandana Vohra, EVP/CIO, Leading Real Estate Companies of the World
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What Are Webhooks and Why Are They So Important for Real Estate?
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Implementation of New RESO Standard Improves the Delivery and Availability of Real-Time Data for the Real Estate Industry
Constellation1 has become an industry leader in implementing the Real Estate Standards Organization's (RESO) new standard, webhooks, an improvement to the delivery and availability of data across the real estate industry. New and updated data is currently requested using a method known as polling, which takes place at timed intervals and involves the client requesting new data from the provider's server, whether new data is available or not. When polling was implemented in the industry more than 15 years ago, the standard was polling every 15 minutes. Since then, polling has become a strain on providers as the need for real-time data has skyrocketed. The launch of webhooks lets clients receive push notifications that are automatically generated and sent through the API whenever new data, such as a new listing or price change, is available. It eliminates the need for clients to frequently request if new data is available. "Webhooks let clients access real-time MLS data and sets a new standard for reliability and scalability the industry hasn't seen before," said Andrew Binkley, President of Constellation1. "As a center of data excellence, we're pleased to bring this new RESO standard in data delivery to the industry." "RESO creates efficiency for all participants in real estate transactions. The development of push notifications and webhooks will decrease costs and increase speed for consumers and professionals alike. We are grateful for our member organizations like Constellation1 who move the industry forward with these kinds of standards-based innovations," said Sam DeBord, CEO of RESO. The implementation of webhooks will allow for faster data speeds, fewer errors due to request overload, access to self-serve subscription models, cost savings on infrastructure, and better data delivery and service to customers. Constellation1 initially launched webhooks as a pilot project, and RE/MAX was one of the organizations that took part in that initial test phase. "When Constellation1 reached out to me and described what they were testing, I was intrigued," said Dan Troup, Director of Data Operations and Strategy for RE/MAX. "Webhooks and Simple Notification Service (SNS) are nothing new, however, applying them to real estate data replication is. I was happy to test this proof of concept with Constellation1 and validate event-based communications could have a future as a RESO standard." The implementation of webhooks reinforces Constellation1's ongoing commitment to providing top-tier data quality and services.
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Engel & Volkers and Pacaso Form Strategic Partnership
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RESO Unveils 2022 Board of Directors, Executive Committee Leaders
Every December, the election results are revealed that announce the new Board of Directors for the Real Estate Standards Organization, or RESO. And every year, a stellar slate of industry leaders take the helm at RESO to help guide its vision for a streamlined real estate technology industry. The real estate industry is well represented by this group, which includes: Rebecca Jensen, MRED; Michael Wurzer, FBS; John Breault, State-Wide MLS; and Richard Renton, Triad MLS; Todd Carpenter, NAR; Jason Normandin, NAR; Matt Cohen, CoreLogic; Bob Evans, Move, Inc.; and Mark Lesswing, T3 Sixty; Turan Tekin, Zillow Group; Andy Woolley, Homes.com; Chris Carrillo, Metro MLS; Shayne Fairley, Stellar MLS; and Frank Major, Bright MLS; Marty Reed, CRMLS; Bill Fowler, Compass; Dan Troup, RE/MAX; Caitlin McCrory, Realogy; and Jeff Young, RPR. As a Charter Member of RESO, WAV Group looks forward to the contributions of the new board members as they continue to work hard to deliver RESO's mission: to create and promote the adoption and utilization of standards that drive efficiency throughout the real estate industry. Here is the full news release: RESO Announces 2022 Board of Directors Election Winners Raleigh, NC, December 9, 2021 -- The Real Estate Standards Organization (RESO) is honored to present the results of its 2022 Board of Directors election for nine open seats and other board appointments, as well as the industry professionals who will sit on its Executive Committee for the year 2022. "RESO is not only delivering unified standards and certifications to the industry, it is now providing the objective, transparent reporting that will spur technology innovation," said Rebecca Jensen, who was re-elected 2022 Chair of the RESO board and is President and CEO of Midwest Real Estate Data (MRED). "Leaders who see the impact of standards on their businesses are joining RESO's leadership in greater numbers, and we are lucky to have them on our board." With that, here are the new 2022 RESO Board of Directors election winners. Matt Cohen, Principal, Advisory Services, CoreLogic Bob Evans, VP of Industry Relations, Move, Inc. Shayne Fairley, COO, Stellar MLS Rebecca Jensen, President and CEO, MRED Mark Lesswing, CTO & SVP, T3 Sixty Frank Major, CTO, Bright MLS Marty Reed, Chief Innovation & Strategy Officer, California Regional MLS (CRMLS) Michael Wurzer, President and CEO, FBS – Creators of Flexmls Jeff Young, COO/GM, Realtors Property Resource (RPR) The following at-large appointments were made by the board: Caitlin McCrory, VP of Industry Relations, Realogy Richard Renton, CEO, Triad MLS Andy Woolley, VP of Industry Development, Homes.com and Homesnap The 2022 RESO Executive Committee: Chair: Rebecca Jensen, MRED Vice-Chair: Michael Wurzer, FBS Secretary: John Breault, State-Wide MLS Treasurer: Richard Renton, Triad MLS Continuing 2022 RESO Board Members: Todd Carpenter, Director, Strategic Investments, National Association of REALTORS®; Chris Carrillo, CEO, Metro MLS; Bill Fowler, Senior Director of Industry Relations, Compass; Jason Normandin, Project Manager, National Association of REALTORS®; Turan Tekin, Director, MLS and Industry Development, Zillow Group; and Dan Troup, Director of Data Operations & Strategy, RE/MAX. "We welcome our new board members, and we are thankful for the time that our directors who are moving off the board gave to building our success and will continue to give to the organization as leaders in our industry," said Sam DeBord, CEO of RESO. "We could not achieve the things we do without them." Departing RESO directors this year are Art Carter, CEO, CRMLS; Brian Donnellan, President & CEO, Bright MLS; Chip McAvoy, VP Emerging Products and Technology, Black Knight; and Liz Tewksbury, Industry Relations Director, Homesnap. About RESO RESO provides the foundation for streamlined real estate technology through the creation and certification of standards. Our member organizations include MLSs, brokerages, REALTOR® associations and technology partners serving more than one million real estate professionals. | reso.org To view the original article, visit the WAV Group blog.
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Jessica Edgerton of LeadingRE Leads Worldwide Broker Embrace of RESO
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Meet RESO Volunteer, Board Advisor, Homesnap Exec and Real Estate Dynamo Liz Tewksbury
Liz Tewksbury is a dynamo in the real estate industry. As MLS Operations Director at Homesnap, she has an abundance of energy, passion and commitment to everything she undertakes while remaining unflustered by change. She's not only an active Real Estate Standards Organization (RESO) volunteer and Board of Directors Advisor, she's also a self-described "exercise junkie" and a mother of five. Tewksbury has adeptly navigated a dynamic career over the last decade, first as an MLS executive and now helping manage technology services provided to MLSs. Chasing after two sons, triplet daughters and a rapidly evolving real estate technology landscape has a way of improving one's stamina. With the acquisition of Homesnap by real estate industry giant CoStar, a firm at the vertex of industry change which also recently purchased Homes.com, Tewksbury remains singularly focused on the MLS industry as an avid, veteran supporter of real estate standards. RESO's Impact on Tewksbury's Career "I have learned over the years that 90 percent of real estate technology is listening, learning and asking as many questions as you need to, so you fully understand the product and issues at hand," said Tewksbury in a recent interview with RESO. That was one of the reasons Tewksbury was initially attracted to working with RESO's vast network of member organizations. "The first time that I attended a RESO conference, I was just scratching the surface of understanding the importance of adopting RESO standards," recalled Tewksbury. "I remember going to that conference looking for my 'why.' I knew that RESO creates the standards that drive innovation in our industry. But what I learned at that first conference was that adopting RESO standards results in faster software development and more accurate, robust and informative data for agents, brokers and consumers." Today, making RESO efforts a priority is a given for Tewksbury, whether attending the next conference or adopting and deploying a new standard. "Data standards help MLS/vendor partnerships. When an MLS is RESO-compliant, plugging their data into an existing platform is seamless for the vendor," said Tewksbury. "Adoption of data standards will lead to a better experience on all real estate technology platforms for both consumers and agents. Isn't that a common goal for all of us?" RESO's Impact on Homesnap "When we first launched Homesnap, we had six simple search filters," Tewksbury noted. She understood the frustration consumers experienced when they didn't get the highly tailored results they expected when searching on Homesnap.com. "When the data isn't available in RESO standard fields, our developers have to adjust their filters to use additional custom fields," Tewksbury said. "And that only works if we can even locate where that data may be in a custom, non-standard system." "With hundreds of MLS data feeds coming in, you can imagine the manual process that this entails," she continued. "This can be a source of frustration for brokers, agents and their clients, along with any buyer or seller that may be attempting to search for property in a market that is not using RESO standards." The difference for Homesnap was using RESO data standards when they expanded the platform's search capabilities. "I'm happy to report that with our new upgrade, we now have 23 search filters all using RESO standard fields," said Tewksbury. RESO also plays a vital role when a firm operates in multiple real estate markets. With more data feeds, challenges are magnified. Homesnap works with more than 240 MLSs covering 90 percent of all listed properties in the U.S. "When we started developing the new search functionality, we quickly realized that using RESO standards would greatly simplify the process and shorten development time," Tewksbury explained. Showings Homesnap has applied that same standards-first thinking to the development of a new feature called Homesnap Showings. Users will be allowed to schedule property showings with their agents directly in the Homesnap app. "We have a large team of developers dedicated to this project," said Tewksbury. "Not only are they ensuring that the fields used are from the RESO Data Dictionary, they're also ensuring that the data can be transported via a RESO-compliant API and offers interoperability with others in the showing service space." Standardized data starts with listings but extends to many other facets of the real estate professional's guidance of a consumer through the transaction process. The showing experience for agents and consumers becomes much more efficient across brokerages and MLSs with data standards. Commercial and Residential While CoStar has a leadership position in the commercial real estate space, Tewksbury emphasized that Homesnap is expected to remain focused on residential properties. Homesnap does have commercial listings available as well though. Always Active, Forever Learning Tewksbury is an active runner, Peloton rider and gym attendee living in New England. She has completed a "Climb to the Top" of the 62-story 200 Clarendon Street (formerly John Hancock Tower) in Boston, the tallest building in New England, an event that supports the National Multiple Sclerosis Society. This summer, she's looking forward to "everything and anything Lake Winnipesaukee," her favorite place to retreat for recreation and relaxation. But she also can't wait to help create technical solutions with real estate industry folks in person. "I happen to work with some of the brightest minds in the industry and a group of all-around go-getters," said Tewksbury. "Having positive people in your day-to-day life is always great motivation." Tewksbury encourages you to join RESO if you are not a member. You can learn more at reso.org or register to attend the next in-person (with a virtual option) RESO conference, RESO REtreat, October 18–21, 2021, Kiawah Island, SC, with details at reso.org/reso-retreat.
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Addressing Expansion Challenges Head On: Real Estate Brokers Find Answers Through RESO
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RESO Approves Updated Standards, Opens for Certification
The Real Estate Standards Organization (RESO) has ratified its updated technical specifications for RESO Dictionary 1.7 and RESO Web API 1.0.2 Core, effective November 10, 2020. MLSs, technology companies and real estate brokerages can now be certified on these updated standards. Certifications for both Data Dictionary and Web API will be granted simultaneously to an MLS upon passage of a Data Dictionary implementation via an MLS's certified Web API server. "This is a defining moment for RESO standards," said RESO Chair and MRED CEO, Rebecca Jensen. "RESO has moved certifications from a stair-step approach to a single standard. All certified technology going forward will conform to the same standard and 'speak the same language.' RESO's workgroups and board can be proud of this achievement that culminates 20 years of their work." RESO CEO Sam DeBord explained the path forward: "Technology is in a constant state of change, and these new standards will keep organizations on pace with their industry counterparts. We have work to do, but the efficiency gains are well worth it. RESO will diligently support our technology partners to guide you through this process." About RESO Certification RESO displays information about certified organizations in three places on its website: as part of a certification map, in a definitive list and in a list of organizations that are noncompliant. Updated specification documentation is now available on RESO's website. All testing will be performed on the new RESO Commander certification software stack. Members are encouraged to reach out to RESO staff to access these tools for their own pre-testing purposes prior to certification. Certifications expire when the awarded certification is older than the two most recent versions of a specific standard. Older but still recognized RESO standards certifications are classified as "Certified Legacy" and those which are certified on the most recently ratified standards are called "Certified Current." Policy Requirements for REALTOR® MLSs National Association of REALTORS® (NAR) policy dictates that MLSs owned and operated by REALTOR® organizations must be in compliance with RESO's most recently ratified standards within 12 months of RESO ratification. A recent NAR policy update also requires REALTOR® MLSs' Web API services to include all fields available in their RETS, FTP, or other data access services. These fields must be delivered in conformance with RESO Data Dictionary standards. REALTOR® MLSs should engage their vendors in planning for these upgrades to their systems immediately. Conformance with Web API 1.0.2 Core and Data Dictionary 1.7 are required by November 10, 2021. The New Certification Model: Core + Endorsements The traditional metallic levels of certification (i.e., Bronze, Silver, Gold, Platinum) are being folded into a single new standard for both Data Dictionary and Web API. Data Dictionary offers a single certification for each Dictionary version (1.6, 1.7, etc.). For Web API, the new standard is "Core." This Web API 1.0.2 Core of server capabilities will ensure a baseline of interoperability between systems. Additional "Endorsements" will be available on a case-by-case basis as a means to promote extra capabilities. Data Dictionary endorsement examples can include features like: IDX Payload for broker reciprocity BBO (Broker Back Office) Payload JSON Data Dictionary endorsement for non-MLS organizations. Web API endorsements can include capabilities such as: Expandability ($expand server support) Web API Listing Update, part of the industry's "front end of choice" efforts "The benefit of the new Core + Endorsements model is a stable standard foundation that also allows flexibility and agile growth into new arenas," said Josh Darnell, RESO's Chief Architect. "Data consumers will be able to access any server in any market with a common set of capabilities, while data producers are supported in a wide variety of additional standard features they may want to add to serve their customers." "We are providing RESO Commander walkthroughs to acclimate technical personnel with the new testing tools," said Darnell. "The new certification process will be more streamlined, automated and transparent for applicants going forward." Key Updates to Standards Specifications and Testing Rules: Standardization of LookupValues for enumerations (picklists) will align Data Dictionary with the RESO Web API Transport specification. Items that are necessary for technical implementations such as Keys and ModificationTimestamps must be present in certified data sets. RESO will sample data from certified systems, and a lack of data in these fields is cause for potential revocation of certification. Certifications will require fully compliant metadata. RESO Resources, Fields and Enumerations must follow RESO standard names and data types. RESO will run data sampling on these servers to produce field and data availability reports. Those reports will be displayed alongside RESO certifications. More in-depth details on 2020 RESO certification updates Please contact RESO's development staff for information about RESO's testing tools for questions on the certification process.
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RESO Remote: Encore Recap
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Let RESO-Standardized Data Choose Your Next Brokerage Office Location
Eric Stegemann, CEO of TRIBUS, understands real estate agents and brokers, because he was one before becoming a vendor. Raised in St. Louis, he became a REALTOR before turning 20 as a way to pay for college. His success as an agent turned his temporary career plan into a deep passion for the real estate business which has endured for two decades. In 2004, Stegemann created River City Real Estate, growing it into the largest independent brokerage in the St. Louis area. The technology-centric brokerage business he developed would be the DNA for the creation of TRIBUS in 2009, a technology firm built for brokerages across the U.S. and Canada. Stegemann is also an active RESO member and volunteer, and he was a speaker when the Fall 2019 RESO Conference landed in his hometown. His presentation delved into how MLSs can use RESO-standardized data fields to help brokerages make better decisions, like choosing office locations, by passing through more data to brokers and their vendors. Stegemann walked through a brief history of brokerage and how we got to agent-centric models driving the decisions being made by brokers. He spoke specifically about what led to brokers trying to retain top-producing agents through generous commission splits and the creation of office space based on agent desire rather than hard data. "It's all based upon gut," said Stegemann. "It's a gut reaction to, 'Oh my God, if this agent leaves, I'll lose 300 listings this year. I better keep them.' Brokerages would just start opening offices anywhere their agents really wanted them to open an office. A lot of them just didn't have good data to make the decisions, or they didn't have good tools to use the data to make the decisions." The MLS often has the data, he said, but it needs to be delivered back to the brokerage or their vendors. Stegemann dissected listing data, noting how different data sets could help brokerages determine the true value of a listing. While every other industry can put a price tag on its assets, that's not necessarily true for real estate, he said. Stegemann believes that brokerages should be able to assess the value of every listing. They can do that if MLSs provide them with more data, so he drove the point home for MLSs. "Listings are definitely assets of a brokerage, and...your listings are assets in your MLS," Stegemann said. "If there's any data set on that listing that could help them, that's what I would encourage you to push through." Efforts to expand the RESO Data Dictionary to include more data, such as agent identification and showing data, is exactly what brokerages need, he said. MLSs that pass RESO-standardized data to brokerages could help quantify marketing and sales efficiency, including choosing office location. Said Stegemann, "If I know how many people came through the property, I can better value my listings. I can better say listings in 12345 ZIP code get lots of showings, lots of people see my sign. And I have a 32% chance of my brokerage double-ending that deal if we get that sign in that particular ZIP code because of how well traffic is in the areas or how high in demand that is." "Reframe the conversation about trends not just being about market data that the agent can hand to their clients," Stegemann suggested. "Maybe frame that to your brokerages – to provide more value – as 'How I can provide you information on what's going on in the market, so you can make better decisions about the brokerage?'" Specific to how a brokerage could pick its next office location, Stegemann talked about being able to pull data on added listings over a period of time and what the average price increase has been. Making it easier for brokerages to see that information can help identify up-and-coming areas. "Maybe I should go put an office here, because it looks like – while it's been a dilapidated and not great area so far – they just put a Starbucks in there, or they're thinking about putting in a Whole Foods," said Stegemann. "The data is starting to show that prices are picking up there. It might make more sense to have the brokerage know that they can put an office there." Stegemann went on to explore buyer-side agent data. "We have over 200 MLSs that we pull in data feeds from, and I would say less than 20 pass through the feed on who the buyer's agent is," he said. His parting advice: "Track everything." "At TRIBUS, literally every log in, every change of a record, every price change, every status change, every single thing, we track as a record, because there may be something that that broker wants to do with it," said Stegemann. "MLSs, you should be able to have that kind of data, too, and you should be able to track every single thing that happens in your system and expose that better to brokerages." You'll see even more great presentations like this at the next RESO conference. You can register for "RESO Remote Encore: The Standards Collection," which will be fully virtual, October 27–29, 2020 at reso.org/fall-2020.
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RESO Fuels A.I. Innovation: How to Enter the U.S. Market Effectively
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Broker Pain Points, RESO Solutions Highlight Tech Survey
RESO's Broker Advisory Workgroup is hosting discussions that illustrate ongoing pain points for brokerages. Access to data is at the top of the list. Brokers regularly cite high costs for MLS data – which brokers consider to be their own – and access to data in general as ongoing concerns. Brokers regularly turn to aggregators to clean up the data they receive from multiple MLS sources. Data consolidation and normalization are needed, as data directly from MLSs often varies dramatically and presents challenges. WAV Group reached out to customers of several leading MLS technology and service providers for its 2020 Data Services Survey to learn what services customers want to see from their providers and how RESO standards can help to pave the way. Respondents were purchase decision makers, and nearly half of them self-described as C-suite or VP-level. Top technology items purchased included: The data that brokers provide their agents includes property activity (current listings, pending sales, sold data), local community information (schools, neighborhoods, public records, flood information) and company information (broker's listing history, membership/agent rosters, VOW data). Brokers see a growing need for more data to fuel their businesses in the future. The top data needs brokers are considering adding to their applications in the future, in priority order, include: Public Records Broker Listings History Sold Property Data Flood Zone Information Neighborhood / School Information The most modern data feeds today are supplied via APIs (Application Programming Interfaces). Although RETS (Real Estate Transaction Standards) data feeds from MLSs still play a significant role today, there is a growing desire to progress to the RESO Web API standard. Collectively, RESO-compliant data feeds blanket the real estate data services marketplace, and it's clear that the trend is moving away from RETS to RESO Web API. Among survey respondents, 68 percent would like to see most of their data feeds delivered by RESO Web API in the next 12–18 months. The number of organizations who have not yet moved to the RESO Web API is diminishing dramatically, according to Marilyn Wilson of WAV Group, who oversaw the survey. Those that haven't switched yet are hoping for more consistent, seamless integrations across systems, which is an ever-present effort at RESO. Some holdouts have said that the Web API does not always deliver the data needed, but these situations arise based on decisions made by local MLSs and their vendors, independent of the Web API standard. RESO continues to work with MLSs and technology companies to ensure that the most robust data sets are available to MLS participants and their technical staff via the Web API. Improvements in testing, training and functionality are occurring on a near-weekly basis and can be tracked in RESO's Transport Workgroup. Fans of the RESO Web API point to ease of integration, the support of the development team to use APIs in general, and the fact that the RESO Web API is easier to interface with and manage. Brokers who are reliant upon a single MLS data feed are atypical, as 58 percent of respondents stated that they secure data from multiple MLS and third-party data services providers, while 31 percent said they received their data solely from the MLS and 11 percent received data solely from third-party providers. Aggregated data feeds – one service that combines access to multiple types of real estate data – were viewed as very to extremely valuable by two out of three respondents. More than one data services provider (e.g., Trestle, Bridge, MLS Grid, Spark API, MLS Aligned) is often used by individual brokerages. For those who prefer to work in a non-aggregated data services environment, reasons cited included the ability to get more data and have more transparency by working directly with each MLS individually. This, again, is a situation created through limited data access in individual implementations of the Web API, not the Web API standard's overall capabilities. Adopting a standard data services approval process was desirable for 71 percent of brokers. Much like many colleges and universities have standardized their application processes, brokers would like to have clarity in the data access process when joining a new MLS. One of the most striking pain points disclosed in the survey was that just 16 percent of brokers believe that they are getting good or great value from the data services charged by individual MLSs. The primary messages to MLSs and third-party data services providers from the survey results are as follows: Provide reliable and complete broker back office data feeds Create clear processes for data access that are easy to find and have predictable documentation Move data access from RETS to RESO Web API Offer the RESO Web API as the default data feed and make it accessible, not as a secondary option which requires a special request to access Price data services to reflect the critical role data plays in the brokerage business and not as a hindrance to broker innovation The work RESO is doing today is addressing current broker pain points. Continued collaboration and problem solving among RESO, brokers, MLSs and technology companies will continue to allow brokers better technology and data at lower prices and with more efficient means to deliver value to their customers. To view the original article, visit the RESO blog.
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RESO Universal Property Identifier (UPI) Goes Global
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Brokers and Small MLSs Benefit from Standardized Data: Here's How
Gene Millman is CEO of Northern Nevada Regional MLS (NNRMLS), serving more than 3,000 agents in the Greater Reno, Nevada, area. Real estate is both Gene's passion and his expertise, having spent his career of 32-plus years in the industry as an agent, broker-manager, broker-owner and now as head of one of the most progressive MLSs in the country. As a RESO member, industry thought leader and company team-builder, Gene discusses how MLSs can make it easier for brokers to access and leverage RESO standardized data. "I think it's very important for MLSs to be very forward-thinking," said Millman, pointing to the emergence of the RESO Web API. "It's quicker load times for everyone. Standardizing the data is so critical to our industry right now." "I think as quickly as the MLS can adopt those guidelines, those standards – really embrace the technology that is out there…once we do that, I think what happens then for the broker, whatever backend product they want to enable in their company, it will make it so much more seamless versus having to map all those fields every time a vendor comes in." As a former broker-owner, Gene empathizes with the plight of a broker today when it comes to technology-related decisions and choices they must make. "They don't know the questions to ask…or that there is technology out there that is available to…help give them maybe some points of differentiation in the marketplace." Gene recommends smaller MLSs attend RESO conferences. Attending RESO conferences allowed him to become more familiar with the terminology quickly, as well as identify new opportunities and assure that NNRMLS was moving down the right path as an organization. "You really get the opportunity to see other partnerships that are forming and how you can maybe bring those into your organization," said Millman. Millman's advice to MLSs that don't promote the use of MLS data because "nobody is asking for it" comes down to how one views their customers. "Without the brokers, there would be no MLS," said Millman. "We are just kind of borrowing the data for them. And we're trying with that data to help create an effective marketplace for them to work and make a living both for the agents and for the broker." Gene doesn't view that data as belonging to NNRMLS. "We are the steward of the data, said Millman. "We are there to protect the data for them, but at the end of the day, it's really theirs. We try to give them access in any way that we can to use their data for what they need to use it for, to run their companies." Millman encourages broker-owners to attend RESO conferences, as well, because it allows the MLSs in attendance to hear the pain points that the brokers have, especially large brokerages that have their own internal IT staff. Said Millman, "The more we can get people to the table, the more we can have this collaborative thought process, it helps every aspect of our industry, from the MLS to the brokers to the vendors – everyone in one." Finally, Gene discussed how he worked with the NNRMLS board of directors to adopt RESO standards. His suggestion to his board was straightforward: Every potential data change should meet RESO standards. Said Millman, "Our board really got that. We want to get to the highest, the best level."
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The Value of RESO for Pre-Revenue Start-Ups and First-Time Conference Attendees
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Why Did a New Homes Construction Professional Join RESO?
A serial entrepreneur who started his first firm at 11 years old and is working on his fourth startup, Bill Gaul has been driven by solving problems. His first appreciation for standards came from his military experience, and it fueled Bill's keen interest in joining RESO. Although Gaul is new to RESO, as the CEO of Builders Update, he brings a new homes construction perspective to the development of industry standards. In this video interview, Gaul discusses the value he's found in attending RESO conferences. "I really love coming to RESO. From the networking, I am able to make contacts that I'm able to use as resources, and they're able to use me as a resource as well." Gaul says MLSs are not really set up for home construction and he sometimes finds himself as the odd person in the room. But he is working with RESO to help create new standards that are friendlier to the new construction industry. "I love standardization. It makes things easier to work with when everything is standardized," said Gaul. "You don't have to rediscover fire when you work with a new client, because everyone's working and singing off the same sheet of music." Gaul says that RESO can provide his builder clients information that will help real estate agents sell new homes, noting that the National Association of REALTORS® has stated that agents are responsible for 65 percent of new home sales. Gaul also says that some of the biggest values of being a part of RESO is networking and the ability to build your credibility with the industry. "For companies out there that are interested in dealing with MLSs…brokers…they need to be here at RESO. This is the best," said Gaul. "This is a great place to be able to meet those people face to face that you've been dealing with on the phone or through email. This is all about developing relationships, and these relationships last." Finally, Gaul noted that RESO provides one of the industry's lowest-cost conferences, making it easy to get a great return on investment. Book Your Hotel for the RESO 2020 Spring Tech Summit Now! To get the best rates, make sure to book your hotel early and register for the RESO 2020 Spring Tech Summit in New Orleans, April 20–23, 2020, at the Hilton New Orleans Riverside. | REGISTER AND BOOK YOUR HOTEL TODAY
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Meet the Internet Tracking Workgroup
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What Are the Advantages of Becoming RESO Platinum Certified?
With a technology career that spans three decades, Rob Larson is one of RESO's most knowledgeable volunteers as chair of its Data Dictionary Workgroup. Larson also is the Chief Information Officer of the California Regional Multiple Listing Service (CRMLS), the largest MLS in the nation. In this video interview, Larson discussed how being RESO Platinum Certified benefits both MLSs and brokerages. "One of the advantages of being involved in RESO is having future perspective on where things are going," said Larson. RESO Data Dictionary updates allow the ability for coordinated changes for both vendors and end users. CRMLS has been Data Dictionary Platinum Certified – RESO's highest-level – since 2015. RESO Platinum Certification benefits CRMLS membership because CRMLS makes the Data Dictionary native to the MLS system, creating a streamlined consistency between MLS system input and third-party products. Larson discussed why vendors are benefiting from RESO and explained the importance of the stability and consistency the organization provides. "I think we all see that we're changing things – keeping up with the Dictionary as it's growing," said Larson. He further stated that with each new version of the Data Dictionary, "the expectation is that level of change is going to drop dramatically." Brokers who are members of multiple MLSs benefit from the consistency that occurs with RESO standards. "There are some brokers that very clearly see the benefit," said Larson. "They are in the position of aggregating data. They are in the position of being members of multiple MLSs, so that consistency really lowers the cost of operation for their technology ventures." Larson offered MLSs advice on how to prepare for RESO Platinum Certification: organize your communications have a laundry list of benefits ready to share with members Ultimately, when the Data Dictionary is rolled out and the listing form changes, "there's a pain point to the membership," said Larson. Re-educating members on new terminology is important and should not be overlooked. The RESO Data Dictionary Workgroup is always looking for new members. | JOIN NOW or CONTACT ROB LARSON RESO 2020 Spring Tech Summit – New Orleans! Plan ahead! The next RESO conference is in New Orleans, April 20–23, 2020. Book your room now at the Hilton New Orleans Riverside! | EARLY BIRD DETAILS
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RESO Elects 2020 Officers and Directors
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RESO Open for Curriculum Topics to Working with Real Estate Data
RESO Broker Advisory Group's workshop last September pushed some hotly debated topics among its members. One subject receiving a fair amount of back-and-forth dialogue was Marilyn Lund's concept of a "TSA-Precheck" program for data consumers requesting access to real estate data. What emerged was a collaboration of industry associates to begin crafting a curriculum for a training course on "Working with Real Estate Data."
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How the RESO Universal Property Identification Can Benefit Brokers
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Upstream Now RESO Certified
Upstream has joined the growing list of companies now RESO certified. The Real Estate Standards Organization (RESO) was formed to create industry-wide data standards to help make it easier to leverage real estate information that directly benefits MLSs, brokerages, and technology vendors. The RESO Certification Program is the real estate industry's seal of data excellence as it ensures that MLSs, technology vendors, and brokerages have correctly implemented RESO data standards. Earning this independent validation from RESO solidifies Upstream's work and vision for data control by brokers.
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eXp Realty First RESO-certified Real Estate Brokerage
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Why Joining RESO Is Vital for Real Estate Newcomers
Paul Stusiak, President and Owner of Falcon Technologies Corporation, co-chairs the Real Estate Standards Organization (RESO) Transport Workgroup with Stephen Ledwith, Vice President of Engineering for eXp Realty. A real estate industry veteran with more than 25 years of experience and a Real Estate Transaction Standard (RETS) pioneer, Stusiak has been one of RESO's most active and enthusiastic volunteers over the last 15 years. Stusiak shares why joining RESO is especially important for newcomers because of the benefits it delivers. "The reasons to get involved in RESO are many," Stusiak says. "For someone coming into the industry new ... RESO, in particular, are really important, because they allow you to connect with the rest of the industry." RESO is filled with many of the real estate technology industry's best minds and innovators. "The community itself has been around for a very long time and is very friendly and open," says Stusiak. "Even though it's very technical, sometimes those people can give you valuable insights into your next moves, your steps, pitfalls that you might not have considered." In addition to having front-row access to interesting technical details, new entrants to the industry will be exposed to important business relationships, such as those with the Multiple Listing Service (MLS). Stusiak points out that many newcomers don't understand that many tasks require the participation of local MLSs. "We often have preconceived notions about the industries that we're entering," says Stusiak. "This is a good place to get those shaken out – to identify the technology areas where you need to work to succeed as well as to get some of the business background that you need for success." Stusiak also emphasizes the importance of attending RESO conferences. "Conferences are an additional benefit to members," he says. "Being able to meet and talk to people is a valuable resource ... they will frequently volunteer information that will be useful to you." Stusiak adds that despite the fact that we live in a digital world, "Nothing can compare to looking a person in the eye and saying, 'Well how did you do this?'" These kinds of personal interactions are commonplace at the annual fall and spring RESO conferences. Register For RESO's 2019 Fall Conference: Just Weeks Away! The theme of the next RESO conference is "Data Standards: The Gateway to Home Run Technology Solutions." The conference itself will be held in Saint Louis, MO, September 9-12. But hurry! Discount registration ends August 26th, and hotels sell out fast. | VIEW LATEST CONFERENCE INFO
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The RESO Conference: The Best Conference in Real Estate; Early Bird Discount Ends on Wed July 17th
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[Podcast] With RESO Setting the Standard, Will Real Estate Innovation Accelerate?
The dirty work. The work that nobody sees. Like the job of the football's offensive linemen who toil in the trenches to protect high profile quarterbacks. They are unseen, but without them, the offense goes nowhere. Kind of like the role of a standards organization. Some have said that data is the new oil in real estate, and if that's the case, the Real Estate Standards Organization (RESO) might well be the organization that holds the key to how well industry incumbents can fully leverage the power of Big Data. At the same time, one must wonder if broad adoption of data and business standards will accelerate pressure from newcomers. In either case, RESO's work is critical to real estate industry innovation, and in this episode of Gradually...Then, suddenly!, we talk with Sam DeBord, RESO's new CEO to explore some of these questions and more. You are invited to tune in and learn more by clicking the link below or listening on your favorite podcast site. Tune in to the podcast now! Russ Cofano is a 30-year real estate industry veteran who has served in executive capacities in various industry sectors. Russ was President of eXp World Holdings, led Industry Relations for Realtor.com, and acted as Chief Executive Officer for the Missouri REALTORS. He is a noted author and speaker at industry events on data, technology and innovation in the brokerage industry.    
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Meet the RESO Broker Advisory Group
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Brokers: Demand Standards
Attending the RESO 2019 Spring Technology Summit was informative and fun, but one challenge resonated with me. The industry continues to be full of pitfalls and barriers when it comes to real estate information and standards. A common challenge echoed during the Broker Advisory Group was lack of compliance to the policy requiring the adoption of the RESO Data Dictionary and Web API. Why?
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How RESO Is Helping Brokers Define the Future of Real Estate Technology
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Boise RESO Spring Tech Summit Is Headed for a Sellout
Over 225 attendees have already registered for the RESO Spring Technology Summit, "From Broker Innovation to Web APIs: Blue Chip Tech in Boise," set for April 29 to May 2. We're fast closing in on a sellout six weeks before the event, so if you are thinking about attending – or bringing someone with you – now is the time to act! RESO conferences have a well-earned reputation for offering exceptional content and incomparable networking opportunities. They not only attract some of the industry's top decision makers and brightest tech minds, but our Summit schedule allows for people to spend time together, meeting face-to-face. RESO summits like this one are also are unique because space is limited: it's another reason why we keep selling out. The "Blue Chip" Tech Summit Boise is well-known internationally for its blue football field — a.k.a. "Smurf Turf" — and home of the Boise State University Broncos. But Boise is also a home for major operations of leading blue chip technology firms, including HP and Micron. In November, USA Today reported Boise as a "Top 25 Most Innovative City in the US." The lineup of topics and speakers for our RESO Summit are equally stellar. Among the Spring Technology Summit highlights: Auto-Populating Green Data Into Listings: The Regional Multiple Listing Service (RMLS™) was the first MLS in the US to add green fields in the spring of 2007. In the fall of 2017, RMLS became the first MLS to auto-populate Home Energy Scores from a real-time data service, Earth Advantage's Green Building Registry API. Hear how the City of Portland's Home Energy Score program jump-started the effort and got data flowing in a way that is easy for listing agents and energy assessors. Speakers: David Heslam, Executive Director at Earth Advantage Institute and Greg Moore, Chief Technology Officer at RMLS, who also Chairs the RESO Research & Development Workgroup. Sí, Hablamos Espanol: A discussion on implementing the Data Dictionary in Spanish: The latest version of the RESO Data Dictionary 1.7 provides Spanish-language capabilities. Moderator: Amy Gorce, Principal, Business Development at CoreLogic. Panelists: Jonelle Simmons, Team Lead Product Management Group at My Florida Regional MLS (MFRMLS); Michael Mckay, MLS IT Coordinator at Greater El Paso Association of REALTORS® and Greg Moore, Chief Technology Officer at RMLS™. Mapping MISMO to RESO Data Dictionary: MISMO® is the standards development body for the mortgage industry. MISMO and RESO are both making strides for standards development in the mortgage and real estate industries. Dr. Harigopal has mapped the RESO Data Dictionary to MISMO and will share his work with the audience in this exciting development. Speaker: Dr. Umesh Harigopal, Co-Founder & CEO, PropMix.io LLC Everything You Need to Know to Succeed with Web APIs: Learn why APIs are the way forward for real estate, the problems they solve, opportunities they create and how to implement them today. Speakers: Developers and API experts from the Zillow Group. The Unstoppable Power of Blockchain: Making Data Transparent, Provable and Immutable: A dive into the impact of blockchain on real estate and what is happening today. ULedger Inc is a local Boise company. Speaker: Peter Anewalt, Co-Founder / Chief Operating Officer at ULedger Inc. Decide the future of real estate, in person Another huge highlight in Boise will be the in-person RESO Workgroup meetings. This is where volunteers can meet face-to-face and put in the hard work it takes to get standards in place to advance the future of our business. During the three days of the Spring Tech Summit, the Broker Advisory Group, along with seven of the eight RESO Workgroups (which meet monthly by conference call), will meet in person. These Workgroups include Cross-Platform Interoperability, Data Dictionary, Distributed Ledger, Internet Tracking, Research and Development, Universal Property Identification and Web API (formerly Transport). The preliminary conference agenda schedule of Workgroup meeting times is online here. Great value, good times Finally, RESO Conferences also are known for their affordability. RESO is an independent, not-for-profit trade organization with limited staff and primarily depends on volunteer support. That's why we rely on sponsors to help us keep our conferences both affordable and fun! For this year's Technology Summit, our local host, Intermountain MLS, is a Platinum Sponsor, along with realtor.com and Zillow Group. FBS, CoreLogic, Centralized Showing Service, Inc. and Auth0 are all Gold Sponsors. DynaConnections Corporation, Lone Wolf and ShowingTime are Silver Sponsors. CRS Data, remine, RPR | Realtor Property Resource, RE/MAX and Austin Board of REALTORS® are all Bronze Sponsors. All of this incredible support allows us not only to host amazing after-hours receptions, but your low-cost Summit registration fee includes a full breakfast for three days of the event, two days of lunches, and evening receptions that include food and drinks, hosted by our top Sponsors. If you are not a RESO member, there's no better place to understand the value of a RESO membership than to join us in Boise. If you are a RESO member and haven't yet registered, it's time to go online now and reserve your space before we are all filled up. It looks to be a blue chip event in every sense in Boise! To register online go to https://www.reso.org/spring-mtg.    
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Forefront of Technology: The Importance of the RESO Web API Workgroup
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RESO Announces 'Broker Breakthrough' with New IDX Data Standards
The Real Estate Standards Organization's (RESO) newest update to its RESO Data Dictionary – version 1.7 – will add vital updates, including a new IDX (Internet Data Exchange) requirement and Spanish-language capabilities. The RESO Data Dictionary is known as the real estate industry's "Rosetta Stone" as it establishes a common language, allowing real estate information to be understood and translated between systems. The new Data Dictionary 1.7 update includes an IDX data standard for Broker Reciprocity that has 219 fields related to the property. This new standard allows the same MLS property listing information from different MLSs to be delivered to brokers. IDX is an essential tool for brokers as it enables them the right to display each other's listings on websites and mobile apps. This move solves a common problem that occurs when brokers are members of more than one MLS. Because the IDX information that brokers currently receive is not standardized, brokers must spend time and resources to "normalize" the property information they collect from different MLSs before using it. The new requirement is expected to be applauded by the brokerage industry, which has pushed for IDX standardization. "IDX standardization is now a reality," said Art Carter, chair of the RESO board and CEO of California Regional MLS (CRMLS). "This has been a top priority for our Broker Advisory Group and we are pleased to deliver a solution that the broker community has wanted to serve consumers better." David Gumpper, who chairs the RESO Broker Advisory Group, said, "This is exceptionally good news for brokers and for every IDX technology firm. It means quicker time to market and that brokers will be able to expand into new markets faster. If all MLSs follow NAR mandates, we will have the highest quality and consistency of IDX data going out across all markets. This gives consumers access consistently to the best information. Agents and brokers look better when the information we give consumers is better. We've been lobbying for an IDX standard for years and now RESO is delivering a major breakthrough for brokers." Also, for the first time, the RESO Data Dictionary 1.7 update mandates that MLS organizations must implement the RESO Data Dictionary on the RESO Web API to obtain certification for the new version. This certification combines the validation of a company's system to structure real estate information to RESO standards and the ability to communicate the information to others through an Application Programming Interface (API). "The RESO Web API is the future for standardizing real estate data," said Carter. "This will allow us to award MLSs RESO Data Dictionary and RESO Web API certifications instantly when the Data Dictionary is implemented on a certified RESO Web API platform." Carter notes the RESO Data Dictionary is available to more than 1.3 million members of Multiple Listing Services (MLSs) nationwide – predominately real estate agents and brokers – mostly through a communication standard called RETS. Carter explains that RESO wants to see full MLS migration from RETS – a technology created in 1999 – to modernize how real estate information is communicated through current robust and responsive web API technology. In layman terms, the transition to APIs will mean that more real estate agents and brokers will gain access to the most current and accurate data available, thus delivering the right information to their consumers. The interest in RESO standards continues to grow globally. Firms in Canada and India are now using RESO standards and interest is on the rise among international software development companies. The RESO Data Dictionary, which now includes Spanish-language fields, will serve Spanish-speaking countries. Including Spanish also responds to requests from brokers and agents to better serve their sellers and buyers in the U.S. Fifty-two million people comprise the U.S. Hispanic and Latino population alone, according to the U.S. Census, and it's growing at four times the rate of the nation's total population. Other updates for Data Dictionary 1.7 include the addition of hundreds of new data fields to provide for information on real estate agent teams, open houses, social media sites, roster information, property history, saved searches and showing events and hundreds of pick list items related to property, members and offices. Data Dictionary 1.7 also includes new fields for the RESO Organization Unique Identifier (OUID), a common method to give firms an identification number in the RESO ecosystem, as well as additional fields to track web user activity across the internet. "The latest version of the RESO Data Dictionary will deliver huge benefits to both real estate professionals and consumers," said Rob Larson, chair of the RESO Data Dictionary Workgroup and CIO of CRMLS. An original pioneer of the Data Dictionary, which traces its roots to 2011, Larson added, "The dictionary is a living document and will continue to grow, but it's exciting to reach this milestone. It's taken the help of a lot of dedicated folks to get to where we are. But the implementation of this version by MLSs, brokerages and software technology firms will lead to the improvement of websites, mobile apps and other technologies, and we believe it will drive more innovation." RESO's commitment to evolve its Data Dictionary and real estate standards is shown by its dedication to hold conferences, which hosts its in-person workshop meetings. Both Larson and Carter encourage brokers, MLSs and technology firms to join them at the upcoming RESO Conference in Boise, Idaho, April 29-May 2, 2019. More improvements to the Data Dictionary and other RESO standards are part of the agenda. Details about the RESO 2019 Spring Technology Summit can be found online at https://www.reso.org/spring-mtg.    
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Why Brokers Should Join RESO and Attend RESO Conferences
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How Is RESO Helping Brokers Get Ahead of What's Next in Real Estate?
Long-time RESO member and Chair of the Research and Development Workgroup, Greg Moore is a 16-year veteran at RMLS and is currently VP of Technical Systems. He's been in the real estate technology industry for more than three decades. Greg began his real estate technology career in 1986 at the Santa Barbara Board of REALTORS®. There he installed and managed its in-house MLS system. His career includes a two-year stint at HomeSeekers.com, where he developed and deployed one of the first Internet-based MLS systems. Portland-based RMLS is the Northwest's largest REALTOR®-owned Multiple Listing Service. It serves some 10,000 real estate professionals in more than 2,200 offices licensed throughout Oregon and Washington. RMLS has been a stalwart supporter of RESO, having been the first MLS in the nation to only offer IDX data feeds based upon the RESO Data Dictionary. At RMLS, Greg facilitates the technical requirements for data processing, hardware services, network communications, and management information services. In this video interview, Greg discusses the importance of RESO Data Standards, and specifically, how real estate brokerages benefit from all the work that RESO is doing and the importance – and value – when brokers become highly involved.
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Telling Your Data Story: Easy Access to RESO's Organization Unique Identifier with Microsoft Power BI
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We Need a 'Common App' for Data Feed Approvals
Sometimes we just make it too hard to do business in real estate. We spend SO much time and energy talking about herculean tasks like statewide consolidation efforts, yet spent so LITTLE time talking about practical, unsexy solutions that can make our lives so much easier. During the broker panel Helping Brokers Compete and Innovate: Broker Panel at the this month's RESO Conference in Milwaukee, we discussed a simple innovation we can deliver in our industry that can make a world of difference in helping brokers get access to real estate information with a lot less hassle! While brokers and their tech partners are looking for easier ways to access the RESO Web API, there are even MORE interested in a way to make the process of gaining data feed approvals easier. Today, every MLS's data feed application is different. In some cases, the information needed to gain approvals is not clearly spelled out and it is extremely difficult to find someone at the MLS to answer questions.
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MLS Improvement Requires Broker Support
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Brokers Say 'No' to Setup Fees
If you missed the Real Estate Standards Organization (RESO) 2018 Fall Conference in Milwaukee, you should plan on attending the 2019 Spring Conference in Boise, ID. There were many informative and powerful sessions sprinkled throughout the conference. RESO is the only conference where MLSs, brokerages, and technology companies collaborate under one umbrella, striving to create a better industry. This time, there was one topic that resonated with brokers: "Say 'No' to Setup Fees."
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New "Open Standards" White Paper from RESO
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The TRIBUS Case Study: RESO, Brokers and a Million New Voices
Membership among brokerages in the Real Estate Standards Organization – RESO – has exploded in recent years. With nearly 1 million agents now RESO members through their brokerages, we have a million new voices helping us further our mission to create and promote the adoption and utilization of standards that drive efficiency throughout the real estate industry. Recently, we collaborated with real estate brokerage technology provider and RESO member TRIBUS to better understand the practical value that standardized data can deliver to real estate brokerages. We also wanted dive deeper to understand better the vital role that broker technology partners perform in addressing many of the crucial challenges that brokerages face today. More importantly, we wanted to put a spotlight on our findings and share them broadly.
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How RESO Helped a Tech Firm Find the 'Cool Kids,' Launch Instant IDX Websites
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Nearly 80 Percent of Large Brokers are Expanding and They're Demanding Standardized Data
If you believe that brokers are not engaged with RESO or data standards, think again. According to the recently published 2018 RESO Broker Survey, nearly 80 percent of brokers are either considering expansion or are in the midst of expanding into new regions. Brokers, especially larger brokers, are getting much more interested in leveraging RESO standards to implement their needs for expansion, innovation and efficiency.
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WAVes of Tech: Spreadsheets on Steroids, RESO, and MLS Policy
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5 Key Takeaways in Preparation for the FTC/DOJ Workshop
When Daniel Castro from the Internet Technology and Innovation Foundation (ITIF) took the stage at Inman in New York on January, we all thought he was going to provide an academic view of our industry and provide us with some food for thought. What we didn't know was that he was going to tell us how the consumer needs open data because we have somehow been holding back on them. We also didn't know at the time that the ITIF had been promoting Zillow for many years. Castro published an article on the Federal Government's Economic and Statistics Administration website featuring a promotional video from Zillow in 2015 entitled, "Open Data Impact: How Zillow Uses Open Data to Level the Playing Field for Consumers." The contentious conversation that begin at the Inman Data Track got me thinking about all of the ways that the industry supports open data for use by brokers of all types, technology companies – both start-ups and well-established leaders – and, of course, the consumer.
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How Blockchain Technology Could Transform Real Estate Listings and Marketing
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Missing Data Points
It was a great week at NAR Midyear to re-connect with fellow colleagues, have sonorous discussions about the industry, and – of course – chitchat about the current controversial brew-ha-ha that seems to occur around these types of events. Over the last month – especially last week – I had the pleasure of talking to many real estate technology companies who provide products and services to brokers and agents. When the discussion would lead to back office architecture, the discussion was segmented into two groups: Companies who have been in real estate for some time and new companies who are just starting their foray into the real estate industry.
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RESO: Brokers Welcome
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RESO Workgroup Tackles Internet Tracking, Shares New Survey Results
Chris Lambrou, Chair of the RESO Internet Tracking Workgroup and CIO at Metro MLS, and his terrific group of volunteers have been putting a bow around the final package for the initial release of online tracking standards from the Internet Tracking Workgroup. At their latest meeting during the Denver Spring Summit, Chris revealed the group's efforts has resulted in standards that include 49 fields and an additional 69 field values (enumerations). It's exciting to see the major website and mobile app players who have been at the forefront of internet tacking -- Zillow, realtor.com, Homes.com, ListTrac, and others -- come to the table and together work to create a common method everyone agrees upon as the standard for tracking. In the past, these entities had different analytical approaches and results. Now with the RESO standard, we have a unified method of tracking across all entities and can provide meaningful data to agents and brokers. Most recently, a remarkable amount of progress has been made. The recent additions of the ability to track the activity of saved searches, open houses, property, photos, virtual tours and more across multiple sources in a common manner keeps adding value to this exciting new RESO standard. They've added a lot of other data they can collect too, but the biggest news that came out of the meeting was the results from the 2018 RESO Internet Tracking Survey that Chris reviewed as well. The WAV Group just completed the survey of RESO members. We received 124 responses and among the most significant takeaways were:
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Innovation Winners, 30 Industry Leaders Honored by RESO in Denver
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Data Talk and the Consumer Experience
For the last month, a lot of people have been talking about data. Inman Disconnect crafted a data statement as one of its Parker Principles, RESO's spring 2018 conference was all about data, and the Information Technology and Innovation Foundation (ITIF) held a panel to discuss how real estate can be more competitive with technology, which included data as a component of its theme. Here are some thoughts on the good, bad and ugly uses of data.
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It's Game On for Data Standards at RESO Denver Spring Tech Summit
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RESO Confabs are Real Estate's Club 33
Denver will be my fourth RESO Spring Tech Summit. Compared to many of the RESO leadership, who, like WAV Group, work for companies that are charter members, I'm still a newbie. Even so, RESO conferences have come a long way from the Chicago spring meeting I attended in 2015 at the NAR HQ. This year's tech summit is set for the pop-themed Denver Curtis Hotel, April 24-26. There's the Jimmy Buffett and Star Trek-themed guest rooms. Others have Pac Man machines in them, an inspiration for the conference theme: "It's Game on for Data Standards." RESO conferences have become our Club 33. For the non-Disney super fans, Club 33 is the exclusive, private club side of Disneyland and Disneyworld that only a limited number of people get to experience. I make the analogy because RESO Conferences are limited to 300 people, attract the brightest tech minds around, and are attended by many industry key decision makers and influencers. It's a genuine VIP crowd. It is so intimate that you can get face time with anyone attending. And when you leave, you often feel like you were part of something special. That's not hyperbole: ask a first-timer what his or her experience was after a first RESO meeting, post-2015.
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RESO San Diego Hits a Homer with DataComp and Other Highlights
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Is Real Estate's Next Genius Idea at San Diego's RESO DataComp?
Colleges have given birth to some of the most exciting and innovative startups of our lives today. You know the obvious ones: Page and Brin at Stanford created Google; Zuckerberg with Moskovitz, Saverin, McCollum and Hughes at Harvard created The Facebook; Ferdowski and Houston at MIT created Dropbox; and Michael Dell as a freshman at the University of Texas created PCs Limited (which became Dell). Then there is Reddit (University of Virginia), Snapchat (Stanford), WordPress (University of Houston) and Yahoo! (Stanford again) just to name a few more. In real estate, legend has it that ZipRealty was born in visiting lecturer Brad Inman's class at the Haas School of Business at UC Berkeley. At RESO, we want to help give birth to genius ideas to improve real estate. The mission of RESO is to find ways to drive efficiency throughout the real estate industry by creating and promoting the adoption and utilization of standards. So why not reach out to our colleges and universities, as well as the incubators and tech startups even outside our own industry, and bring in fresh ideas and some of the brightest young minds to help us look at how to improve the real estate ecosystem through data standards?
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5 Ways RESO Data Standards are Benefiting Brokerages
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Data Is Power and You Have the Power, Brokers!
The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways. Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today.
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MLSs Working Hard to Make Broker IDX Feeds Work Harder
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Brokers: How RESO Will Help You Become a GREAT Competitor Online
Brokers, even those that invest significant money in their online presence, struggle to engage potential customers. In just about every market, brokers have taken a backseat to venture-backed sites that are constantly launching new bells and whistles to capture the attention of potential home buyers and sellers. There's been a group of hard-working technology leaders at work creating the Real Estate Standards Organization, or RESO, as it is called. This smart community of thinkers, led by many of the largest broker organizations—including Keller Williams, Home Services of America, REALOGY, Watson, Crye-Leike, Leading Real Estate Companies of the World, The Realty Alliance, Michael Saunders and Company, The Group and many others—has built a standardized way to describe real estate used for websites, marketing tools, back office systems and just about every system that brokers use today that are dependent on MLS information. So what does that buy a broker in everyday, practical terms? Lots of things. I am going to explain just one of them that can be a huge advantage for a broker website.
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RESO Rolls out RETS 1.9, Announces RETS Workgroup will "Sunset"
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The 6 Things to Look for When Sourcing Quality Data
Onboard Informatics has been aggregating data for 15 years. We strive to provide quality data for our clients that it easy to use and effective, but what does that really mean? If you want to make sure the data you use is quality data, there are six key things to look for. In this blog, I'll explore each element, why it's important, and the potential ramifications if it's off. There are many ways to examine the quality of data, but these are the main components: 1. Is the Data Complete? When we talk about completeness in the context of data, we are really talking about the final user experience. In other words, will the data meet or exceed user expectations? If you are building a real estate tool that provides home sellers a recap of the last sales price of all the properties within a specific area, you want to make sure the dataset will account for all the home sales. If there are significant gaps, whether in time or area, the end user will notice and you will instantly lose credibility. When you are looking for a data source, find out how often the data is updated, the source of the data and the overall coverage to make sure it is complete.
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RESO Offers Free Web API Tools for Connecting to MLSs
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What's ahead for Trestle in 2017?
Trestle Subscriptions Trestle continues to pick up steam, and CoreLogic reports that 90 MLSs, representing over a half-million members, have subscribed to Trestle. If your organization has not subscribed to Trestle yet, please consider doing so today. There is no cost or ongoing obligation to sign up and review Trestle in detail. This is a great time to achieve RESO certification and position your organization to benefit from the opportunity Trestle represents. What exactly can Trestle do for you? The initial benefits of subscribing are outlined below. Data Dictionary Certification CoreLogic® helps maintain RESO Data Dictionary Certification for Trestle subscribers that are members of RESO. If you are an existing subscriber, CoreLogic has been working with RESO to re-certify the data dictionary on your behalf. Re-certification is processed automatically as each anniversary approaches, and this year resulted in an upgrade to 1.4 Silver designation. This is provided to RESO members with a Trestle subscription at no additional cost and without any intervention on your part. To check your certification status, please visit reso.org. If you are a new Trestle subscriber and a member of RESO, CoreLogic will help to secure Data Dictionary Certification on your behalf.
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Why Do Standards Matter for Real Estate Brokers?
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How Can RESO Make Brokers Money in 2017?
Few people understand industry standards. "That's for the computer geeks," most of us think. Our busy schedules and our tenacious focus on business priorities rarely allow us to fully understand how standards directly impact us every day. Our ability to easily communicate with one another relies on standards. Think of computers and operating systems. Right now, the giants are Apple and Windows. They each implemented their own standards for communicating between devices. If standards had not been designed and implemented, we would not have cell phones, tablets, laptops and desktops all talking to one another. Do you remember when Apple devices could not talk to Windows devices? So now, let's look at the real estate industry. We all agree that MLSs are our life blood for listing and finding properties suited for our customers, our revenue. Yet MLSs tend to have different ways of presenting data. So RESO has created a "data dictionary" that ensures each system speaks the same language and defines real estate data in consistent terms. As real estate listings flow from one place to another, they follow policies and rules through software that facilitates listings from the MLS database to be publicly displayed. This process is called Internet Data Exchange or IDX. It allows brokers to reciprocate information. So, I can see that your eyes are beginning to cross. Let's stop here and simply remind you to think about how fast information travels today. Think about all the technology that has dramatically changed our lives in just a couple of decades. And it's moving faster and faster BECAUSE of standards.
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Making the Leadership Lists: The Growing Influence of RESO
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RESO Standards Adoption Report
The Real Estate Standards Organization (RESO) has driven the most important data solution for real estate brokers over the past year. With support from the National Association of REALTORS®, all NAR® affiliated MLSs (think association-owned) are required to adopt the RESO standard for MLS data. This change compelled CoreLogic®, the nation's largest MLS provider, to make the changes to the MLS data feeds. Zillow Group also jumped into the mix with the acquisition of Bridge Interactive to complement RETSLY. But firms went further, and it's good for brokers. Prior to the NAR mandate to adopt RESO data dictionary, every MLS in the nation spoke a different data language. In parlance, everyone had different data fields and rules in those fields. For example, some would structure the number of baths as a whole number that added up all of the bathrooms, like 3.75. Others would structure the data to say 3 full baths, 1 half bath, and one quarter bath. Now, almost every MLS has adopted the same structure for data distribution through the RESO Data Dictionary. The way that any given MLS made choices about data structure was up to the MLS. Now it's a standard across them all. Read the full report on RESO Standards Adoption here!
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Four Brokerage Leaders Join RESO Board of Directors
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The RESO Revolution: Brokers Win Big with Data-compliant Vendors
The real estate industry is on the verge of revolutionary technological innovation—and achieving optimal benefits rests largely on the motivation of brokers and agents. By now, about 90 percent of all MLSs are compliant with the data standards set out by the Real Estate Standards Organization (RESO), which, in the words of WAV Group Founding Partner and RESO consulting member Victor Lund, is "one of the most collaborative industry-wide efforts we have ever seen" to reduce redundancy and replication of real estate information sharing. The resulting increase in efficiency will benefit brokers and agents directly through their technology vendors. Indeed, brokers and agents need their vendors need to be compatible with RESO data standards in order to be competitive now and in the future. For an industry driven by information, the continued adoption of RESO data standards will deliver brokers and agents more up-to-date and secure content from their MLS. In a nutshell, the standardization of fields for information that is transferred from the MLS to the applications that industry professionals use every day will mean that all the technology tools 'speak' the same language, without errors, redundancy, and complications caused by breaks in old-school data mapping. For broker and agents, access to the best information available can be at your fingertips—but only if your vendors get on board with the technological tide. By engaging vendors that are RESO certified, brokers and agents will also be positioned to reduce costs associated with their technology solutions. The most popular RESO-compliant way of data transport to vendors is the Real Estate Transaction Standard (RETS), or "mirrors" of data based on a common dictionary of terms. In effect, it enables synchronized data for easy digital transfer to vendor products used by real estate professionals.
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Brokers and MLSs Misunderstand RESO
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Freshly Back from RESO Fall Conference: A Real Estate Event with Passion, Innovation, and Whiskey
First off, I didn't come back with cowboy boots, a cowboy hat, a southern drawl or even a hangover. Not sure what's up with me lately, but it was still a great time. This was a pivotal event in many ways. I was absolutely blown away at the crowd. It's not a massive conference, but at over 300 people, attendance was up almost 40 perceny%! Hats off to Jeremy Crawford, the RESO Board of Directors and the entire crew at RESO who made it all happen. There were more real estate brokers than ever before, which means word's getting out about what standards can do for your business. Everyone I spoke to (even the cynical ones) could see the tide is turning and many were there to see and hear just what that meant. Even more than the crowd, though, the topics covered were also quite pivotal. Some highlights by day: DAY ONE RESO is no longer just about RETS – The first day was dedicated to workshop meetings, but the RETS 1.x group did not meet. CoreLogice's Matt McGuire noted that RESO is now about across-the-board standards for real estate, not only RETS. People are excited about standards (REALLY!) – The participation in the workgroup meetings was, I think, the best I've ever seen. Unfortunately, I couldn't get to all of them, but the ones I did showed an increased passion, drive and determination from both the workgroup chairs and the audience. Attendees were not afraid to speak up and take part in the discussion which is always the goal. Innovation is alive and well in real estate – There were demos galore during the Show-n-Tell, albeit with various technical difficulties. Attendees got to see the innovation being sparked in the industry live and up close. I also had the chance to present AddressReport and briefly describe how data and API standards made it possible. HomeSpotter won "best in show" and TrustFunds and Agent Inbox got honorable mentions, so congratulations to all! After a long day, everyone thoroughly enjoyed the pub crawl sponsored by Realtor.com.
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RESO looks to sell out Nashville Conference with broker-heavy agenda
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Why Brokers Should Care About Data Standards
As we mention in our 2016-17 Technology Guide, there's one important question that brokers should ask when considering a solution that uses listing data: Is this vendor RESO certified? RESO, or the Real Estate Standards Organization, was the subject of much discussion over the past year, thanks to a NAR mandate that required all MLSs owned by associations of Realtors to implement RESO standards by Jan. 1, 2016. While that may make it seem like data standards are an MLS issue, nothing could be further from the truth. Brokers and their agents are the no. 1 recipient of the benefits of standardization. That's because, before RESO, real estate data was in a real "Tower of Babel" situation. Every MLS used their own format for listing data, so it was like each one spoke a different language and struggled to understand the language of the others. This made everything from data sharing efforts to developing industry-wide technology difficult. RESO has standardized data into a single 'language' that all MLSs and technology vendors can use. Now organizations and solutions can speak to each other much more easily. This makes the real estate transaction much more streamlined and solves many pain points and grievances that brokers had against their MLSs. But brokers shouldn't make the mistake of thinking that RESO is just an organization for MLSs. In fact, RESO is actively reaching out to brokers in hopes that they'll join and contribute their crucial point-of-view to evolving data standards.
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RESO Slashes Brokerage Membership Dues, Makes Certification Member Benefit
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Show off your whiz, bang, wow, killer app at RESO Fall Conference
The Show N Tell session at last year's Spring Conference in Chicago was such a hit, we had to bring it back for the RESO Fall Conference in Nashville, Oct. 24-26. Since this could be the biggest RESO conference to date – we already have nearly 100 registrants and will have to close the door at 300 – this will clearly be the place for companies ready to unveil their latest data-related innovations that use RESO standards. What is Show N Tell? Hosted by our Vice Chair Rob Overman, the CTO of Lone Wolf Real Estate Technologies, RESO 'Show N Tell' is a place where companies take to the stage to demonstrate some of the newest breakthrough innovations in real estate. In the audience will be the industry's "movers and shakers," attending what has become real estate's most coveted data and technology conference. Both top management and technology leaders from MLSs, associations, technology companies and brokerages will be coming to Nashville. The audience will also be the judges: At the end of the Show N Tell, winners will be announced and recognized as a "RESO Standards Innovator," and will be included in a news release issued nationally. What are we looking for? The Fall Conference theme is a good indicator of what we are looking for: "Accelerating the Reach of Data Standards."  Do you have a product that is ready to take off? Is your product leveraging the RESO Data Dictionary and/or the RESO Web API in new and interesting ways? Does your innovation rely on MLS data, connecting to an MLS or other data source(s)? Do RESO Standards play a big part – or will they play a big part – in the success or uniqueness of your innovation? If the answer is yes to one or more of these questions, your firm should apply.
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RESO for Brokerages: 4 Ways New Standards Will Shape Your Future
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The RESO 2015 Fall Conference: Green Data, Broker Standards Adoption, and more
Over 300 Tweets and 836,914 impressions--those are the social media stats for the RESO 2015 Fall Conference. Though just a handful of people were behind those Tweets, the #RESO15 hashtag offered an incredibly informative look into the conference activities. We followed the hashtag for the entire three days that the conference took place. Day 1 saw the U.S. Department of Energy talking about how to incorporate energy data in listing information. Day 2 offered a flurry of activity, including talk of how to brokers to adopt Data Dictionary standards. Our co-founder, Marilyn Wilson, even hosted a broker panel discussion entitled, "How RESO Standards enables innovation for the new brokerage models." To keep you in the loop on conference activities, we followed the hashtag on Twitter and curated the event's best Tweets. Follow along with the conference in the 140-character posts below. * * * Day 1 RESO - DoE has 5 Accelerator Pilots @RMLSweb, @IRESLLC, @MREDLLC , @MRIS_REal_News and the NE energy efficiency partnership #BigData #RESO15 RESO - DoE mentions the feeds coming from @HomesDotCom as part of the #realestate industry's energy accelerator initiative #RESO15 #BigData RESO - DoE focused on RESO Data Dictionary to help define a new kind of Green fields - Green Verification Fields #greeneconomy #BigData #RESO15 RESO - During DoE workshops: Will Energy Score adoption be resisted by #realestate agents as some listings will have low scores? #BigData #RESO15 RESO - @kmalyala suggestion at DoE meeting re: low score homes: Give buyers a game plan to improve now, up future value later #RESO15 #BigData
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Upstream Revealed
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Brokers need full data transparency and unified standards, not self reporting
The room was filled with brokers, eager to hear how the real estate industry is beginning to make great strides in wrangling Big Data to the benefits of everyone: brokers, agents and consumers. The three panelists on stage represented a broad spectrum of the industry: Rainy Hake, a well respected brokerage leader who oversees the Technology, Marketing, Training and Strategy departments for Alain Pinel Realtors; Trent Gardner, the CEO of ListTrac, known as the "Google Analytics for Listings;" and Jeremy Crawford, the dynamic MLS leader who heads up RESO (Real Estate Standards Organization) and the chief evangelist for the Data Dictionary, real estate's "Rosetta Stone." Rainy shared a very telling observation during this session at San Francisco's Real Estate Connect: How the self-reporting data does not match up well with their own tracking data. This comment has been haunting me ever since, because the two other panelists represent organizations – RESO and ListTrac – are about data standards, transparency and unbiased, accurate information. Standards are vital RESO has gained real traction and its trailblazing effort to standardize data fields for property information will be a welcome godsend to real estate brokerages and technology firms. Backed by the NAR mandate of adoption by MLS firms that are connected to NAR (which is almost all of them), come January 1, 2016, the industry will be taking a bold step forward toward fostering accelerated innovation and cost savings.
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Shaping the Future: 3 Big Perks You Get by Joining the RESO R&D Workgroup
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What the Heck Is the RESO Data Dictionary and Why Is It Such a Big Deal?
The work of RESO has been getting a warm reception lately, and we've come a long way in the nine months since the National Association of REALTORS mandated that "all MLS organizations owned and operated by associations of REALTORS® will implement the RESO Standards including: the RESO Data Dictionary by January 1, 2016." But we have a long way to go because I am still asked by agents, brokers, and multiple listing services, "What the heck is the RESO Dictionary?" almost everywhere I go. The good news is that our message about what the Data Dictionary is – the "Rosetta Stone for real estate listing data" – is resonating with brokers. They are not only hearing our message, they understand why this is such a big deal and are acting on the value they see in what we are doing by becoming members of RESO. More brokers than ever are going to be having a seat at the table by contributing to our R&D Workgroup, helping both shape future iterations of the Data Dictionary and creating more new standards to foster innovation that will further RESO's mission to drive efficiency throughout the real estate industry. The new content on our website (reso.org) is designed to answer both the technical and non-technical questions anyone has about not only the Data Dictionary, but other RESO created standards and the crucial certification process that is key to the adoption of standards that will drive efficiency throughout the real estate industry. Plus, we're working hard to get in front of as many influencers and leaders as possible to help us spread the word about Data Dictionary Certification and the role of RESO.
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Why Should Real Estate Brokers Join RESO?
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Top 3 Ways to Make the New IDX Rules Work for Your Brokerage
Good things are happening with the IDX rules from NAR. As many of you know, IDX or Internet Data Exchange are the policies that allow brokers to provide the complete inventory or listings available in their area on broker websites. These policies have been in place for some time, but thanks to the great efforts of Leading Real Estate Companies of the World (LeadingRE), these policies have been overhauled to make IDX data work even harder for brokerages across America. LeadingRE outlined several ways that IDX data could be more effective at engaging potential buyers and sellers on broker websites. The fruits of their labor are providing exciting ways for brokers to enhance and deepen the quality of information they can offer to consumers. 1. Sold Information WAV Group conducts more research with consumers than anybody else in real estate. We talk regularly to consumers about what information they need to make an informed decision about their real estate purchase. Universally, consumers ask for more information and specifics about a property to better understand its history, strengths and key attributes. Most importantly, they want to know about sold information for active properties as well as sold information for comparable properties to a house they're looking at. The new IDX rules now allow a broker to choose whether they would like to include SOLDS on their website to provide richer information. You just need to call your MLS and request that they switch your feed from one with just actives to one with actives and solds.
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NAR Conference Takeaways: Upstream, Danger and More
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Brokers and MLSs: Collaboration vs. Confrontation
The real estate industry come a long way from the fall of 2013, when The Realty Alliance's Craig Cheatham warned a crowd of MLS executives attending CMLS in Boise, "You've got 10 days." That moment in time – described by blogger Notorious Rob as "the most interesting 30 minutes in the history of real estate conferences" -- poignantly captured the mood of real estate brokerages towards the MLS industry. Fast-forward to NAR Midyear 2015, and confrontation has clearly turned into collaboration. This week, RESO or Real Estate Standards Organization, heralded the great strides the organization has made in fostering participation by America's leading brokerage organizations. Once thought of as solely the province of the MLS, RESO recently added Leading Real Estate Companies of the World®, the largest network of over 500 premier locally-branded firms responsible for more home sales than any other real estate network, to its membership roster. Importantly, Leading RE joins Cheatham's The Realty Alliance, which is already a member of RESO and represents a network of North America's elite real estate firms, whose members serve most every major market on the continent. Add to RESO's key real estate brokerage membership ranks Realogy (Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, and Sotheby's International Realty®, and ZipRealty®), RE/MAX LLC, and other independent firms, such as Michael Saunders and Company, and you have literally the who's who of real estate brokerage that now have a seat at the table and a voice in shaping future real estate industry standards are deployed.
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Major Changes In Real Estate
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The 2015 NAR MLS Policy Change Checklist for Brokers
Since its announcement, we have heard a lot of exciting feedback around the NAR MLS policy changes. For those who don't know, in November the board of directors of the National Association of Realtors passed policy changes aimed at making broker listings websites more consumer-friendly. The policies included the wide spread adoption of the RESO Data Dictionary by January 2016 and compliance with the RESO Web API by June 2016. These changes will make real estate more industry-friendly, consumer-focused, and competitive against third-party portals. This is exciting for any broker with a listing website. How can you leverage these changes to make the most of your online presence? The Onboard team put together a complete guide on understanding each policy and how it will affect your website specifically. This is a great guide to see how you can utilize these changes in your future planning. The guide includes an overview of each policy passed, their implications, and a checklist that guides you through potential changes or improvements you could make to your site in 2015 and beyond. Click through to the next page to view the full guide.
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Is Your Data CRAAP?
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