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Sign into your accountCorrecting False Consumer Beliefs About the Real Estate Market
January 23 2014
On Wednesday, hundreds of real estate professionals joined RE Technology for our webinar, "How to Combat Misinformation about the Real Estate Market." Attendees learned about data-based strategies and tools they can use to correct erroneous beliefs that consumers have about the market, like prices and home values.
It begins with education. We heard from two brokers, Ed Finlan of Ed Finlan Group-Keller Williams Western Realty and Amy Gallagher of Century 21 Hometown Realty, on how they're leveraging these new data tools to communicate correct information to consumers online and gain credibility as knowledgeable local market experts.
As always, we've recorded the webinar for those who couldn't attend. Check out our video below to see how you, too, can leverage data to transform the consumer experience.
See our notes on the next page!