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WATCH: What's Your 2021 Zillow Plan?

February 04 2021

The real estate landscape has shifted tremendously in the past year with a major new brokerage entering the space. That's right, we're talking about Zillow.

Since this development, we've heard from brokerages and agents who are worried about how to compete. The key, as Marilyn Wilson mentioned in this recent webinar, is that you "have to pull yourself up by your bootstraps" and remember that individual brokerages and agents have unique skills, serve in a unique position, and have personal relationships with people in their communities. In the webinar recording below, we'll show you exactly how to leverage those strengths.

Joining us on this webinar is special guest Franklin Stoffer of Delta Media Group. He shared five tips and strategies that brokerages and agents can use to compete against Zillow and other disruptors in 2021. Watch the video below to learn more:

Webinar Guests

  • Franklin Stoffer, Sales Manager, Delta Media Group
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelists.

2:07 - Franklin Stoffer on why you shouldn't think of companies like Zillow, CoStar and Compass as just "disruptors," but as your competitors.

7:11 - Franklin kicks off a series of tips and associated strategies and technology tools to help you compete against these businesses. Tip #1: Be powerful with your brand.

15:49 - How Zillow and their brand is powerful.

17:06 - How Zillow is efficient.

18:23 - Tip #2: Increase efficiency with automation, customization, and time-saving technology features.

30:32 - Tip #3: Be creative with your marketing collateral and by trying new business strategies.

39:39 - Is Zillow creative? How they achieved market dominance.

46:30 - Tip #4: Be reliable in how you serve clients and the information you supply them.

55:01 - Is Zillow reliable?

55:39 - Tip #5: Be different by taking actionable steps in your business.

57:06 - Summary of major takeaways from this webinar that you can use as a checklist.

58:32 - How Delta Media Group's DeltaNET 6 platform saves you money.

59:00 - An special free trial offer for RE Technology readers (see note below for details).

1:01:22 - Q&A segment.

A Special Offer for RE Technology Readers

RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer!

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