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WATCH: How to Engage Your Past and Current Clients for Life

October 16 2020

We've all heard that cautionary statistic from NAR: While more than 90% of consumers would use their agent again, only 12% do. Brokerages are looking to upend this number with a "customer for life" strategy that engages clients throughout the homeownership cycle.

One of the technologies that have emerged to support this strategy is MoveEasy. RE Technology recently got an inside look at how MoveEasy works during a webinar. We learned how easy it is for brokerages to create a concierge service that helps them meet the needs of their customers—and stay top of mind—for life.

Watch the recording below to learn more:

Webinar Guests

  • Ven Ganapathy, CEO, MoveEasy
  • Chris Flotten, VP of Real Estate, MoveEasy
  • Moderator: Victor Lund, Co-founder and CEO, RE Technology

Video Timeline

0:00 - Moderator Victor Lund introduces the topic and panelists.

1:13 - Gross brokerage margins are continuing to face downward pressure.

2:44 - The real estate industry spends way too much on awareness marketing and too little on retention marketing.

4:10 - To increase top line revenue, brokerages are getting into new lines of business.

5:08 - To increase retention marketing, brokerages are trying out several different techniques and partnering with several companies.

6:55 - Ven Ganapathy explains how MoveEasy's turnkey white-glove concierge for life service works for brokerages.

10:20 - How offering a single brand experience across multiple channels creates a "surround sound" effect.

12:01 - Staying top of mind with your past clients throughout the life of their homeownership.

13:19 - A look at MoveEasy's integrations with other brokerage technology tools.

15:24 - A look at MoveEasy's customization capabilities.

17:50 - Real-life example of a video that BHHS Fox & Roach uses to introduce customers to their concierge service.

22:06 - Chris Flotten walks us through a live demo of MoveEasy.

38:50 - Ven shows us a demo of MoveEasy's mobile app, including what your brokerage's agents and clients will see.

44:05 - Q&A session.

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