Product Review: Listingbook

You've probably heard the old cliche, "Buyers are liars." And if you've worked in real estate for any length of time, you probably have first-hand experience with this cliche in action.

Does this sound familiar? Your clients give you a list of criteria describing their "perfect home." When you find a property that closely matches those criteria, your buyers tell you they're not interested. Or how about a client that finds their dream home online, but thanks to inaccurate data, discovers it's no longer available? In that case, third party websites are the liars.

In either case, agents face challenges in finding clients the home that they actually want, while providing them accurate and timely information.

Those are the obstacles that Listingbook aims to overcome. Listingbook is a "client servicing platform" that allows agents to move clients and prospects off of public websites and onto a private search environment. That platform gives agents detailed insight into what their clients and prospects are searching for and makes it easy to collaborate and communicate with them. Agents are able to see all elements of consumers' search criteria, as well as properties they've viewed, favorited, and rejected.

There are several ways to experience Listingbook--as a buyer's agent, as a listing agent, and as a consumer. Let's take a look at all three.