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Sign into your account6 Craigslist Hacks That Drive Leads
April 10 2013
Craigslist is one of the most important lead generation tools that agents have access to. The site is free to all users (beat that ROI!), and it has become the community information hub that newspaper classified ads used to be. Craigslist lets browsers find housing, cars for sale, event announcements, job postings and beyond.
It's a great place to attract first time homebuyers, too. Members of all generations, especially the youngest, are used to finding places to rent there. The online resource is likely to be the first place they turn when it's time to upgrade to homeownership.
Posting on Craigslist means posting where the buyers are. If you haven't incorporated it into your lead generation activities, start now. If you're totally new to the site, read this quick primer first. Then consider the following tips from Market Leader's new white paper, How to Generate Leads and Listings from Craigslist. These six 'hacks' will amplify the effectiveness of your postings and drive leads right into your capable hands.
1. Adjust your attitude. Though more of a 'life hack' than a tech hack, the first thing agents need to do is evaluate their perceptions of Craigslist. If you harbor self-defeating thoughts like 'Craigslist leads are bad leads' or 'I don't have enough time' or 'I'll never stand out among all the competition,' ditch them. Foster a mindset that breeds success instead--one that includes learning about the site in order to leverage it more effectively.