One Question that Can Generate More Seller Leads

Compared to sellers, finding buyer leads is easy. Buyers are the ones searching online for properties; they're the leads that come in off the portals, and the ones whose behavior on your website signals that they're interested in purchasing a home.

But sellers are trickier to identify. Their online behavior doesn't often reveal their intentions, and that makes them harder to target with marketing.

To get past this obstacle, put yourself in the shoes of a homeowner who may be considering selling. What's mostly likely to be the biggest question on their mind? That's right--How much is my home worth?

One way for agents to generate more seller leads is to target people searching for home values online. To get started, all you need is a simple landing page with a contact form, and a CMA with which to generate reports.

Once the landing page is ready, you can share its link in multiple places like:

• Social media - Feel free to tweet out, I would like to send you a personalized CMA for your home, but don't forget to add local hashtags. If you serve the Sacramento area, for example, you don't want people from Boston asking you for a home valuation. Use a tag like #Sacramento to discourage far-flung prospects.
• Your email signature - Generate seller leads with every email you send out by adding a call-to-action that's linked to your landing page to your email signature.
• Your email newsletter - Add a text link or even a graphic banner to your email newsletter that encourages readers to find out what their home is worth.