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Sign into your accountStep-by-Step Guide to Targeting Your Facebook Ads
August 21 2015
Facebook Ads are effective in large part because you can target your ad audience. Unless your prospects live on the moon, you'll find that it is easy to narrow down the number of people seeing your ads to only those most likely to become leads and then commissions.
When you set up a new ad, one of the first steps is to define and target your audience. If you want to know the entire process for creating an ad, please refer to our blog post on How To Set Up Your First Facebook Ad. In this post, I'm going to show you a whole lot of targeting options. Some will apply to your ad depending on your target audience, and many will not. You know your market and your prospects, so it will be no problem for you to choose your targeting options and set limits. Let's get started.
Location
You can enter a city or town, or zip codes. For our example, I've entered Longmont, CO, with a 25 mile radius. You can adjust that for larger areas, but it was enough for this town. You see the radius circle on a map, and on the right you see that we've already narrowed the number of potential people we'll reach to 590,000.