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Sign into your accountFONTASTIC! The Best Fonts for Real Estate Websites
April 09 2014
You're a savvy real estate agent.
You sell for a living. Your personality and skills speak for themselves when you meet members of your community in real life. And your real estate website represents you to the multitudes of online home buyers and sellers searching the web every day.
You've got a charismatic headshot, catchy slogan and the best domain name. You have great listings and tons of helpful resources that will help prospects grow to know, like and trust you before they even meet you.
But here's the thing: your choice of font could be turning potential clients away from your website before they even have a chance to see how amazing you are.
What?
It's true. If a font is legible and easy on the eyes, web visitors are more likely to stay on the page. If, however, a font is unpleasant to read – owing to size and/or style –that person is more likely to leave the site for good.
FONT DO's
Do select a font that complements your professional image. It is always safe to use a classic font, like Baskerville, Caslon or Georgia. You don't want to choose anything to trendy that will make your site look outdated quickly.