As the year end draws near, there will be plenty of days when you (or your staff) have more time on your hands than you expect. There are a number of things that you can do to sharpen your company's online strategy while you have a breath of fresh air.

Are you IDX compliant?

Real estate brokers are responsible for the broker website and every agent website that displays IDX listings. You can absolutely presume that some of your agents have websites that are out of compliance. Over the past 10 years, we have never found a single broker who had every site in compliance.

Get a fresh copy of the rules from your MLS and highlight the principal rules. Next, get a list of every agent website. Agent website is typically correct on your broker website, but you may want to go the extra mile and Google each one of your agents. Many of the problems are with agents who have moved over from another firm. They either did not update their site with your information, or in many cases, the old broker is still marketing that agent on their broker website, or broker-branded agent websites.

Check Your Office Directory

Many enterprise brokers have moved offices, but the online thumbprint of the old offices are still all over the internet. There is a service called YEXT that can fix that. They have relationships with all of the online directories and can automate the task of updating the office address and phone number on all of them. Of course, if you only have a few offices, you can do this yourself. You can simply use the list of online directories from the YEXT website. While you are at it, check the office information in your MLS(s) and, if applicable – your franchise or broker network sites.