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Sign into your accountA Real Virtual Open House Tour
May 07 2020
Last weekend, a brokerage showed its ability to adapt and innovate through difficult times. The Michael Saunders & Company team executed a live Virtual Open House Tour event across its markets in Florida. I spent my Sunday afternoon -- while smoking a few racks of ribs -- watching how these agents leveraged Facebook Live to safely promote their listings.
While some livestreams were very good and others were just okay, I was impressed on another front. Agents and the company extended themselves outside of their comfort zones. They took a risk to change from the norm to perform their duties, and sell their customer's home.