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On Brokerage Profitability and Sustainability: Where Does Technology Fit In?

March 11 2019

lwolf brokerage profitability sustainabilityRecently, I was reading an article from REM that discussed the change in real estate that seems to come with its own Fight Club clause: the declining profitability of the real estate brokerage.

Essentially, the article (titled "Brokerage profitability and sustainability," if you wanted to read it) posits that while we tend to discuss the paradigm shifts that have happened in the industry over the last few decades—from a brokerage focus, to an agent focus, to a tech and consumer focus—we never seem to talk about how the net-to-office revenue share for brokerages has taken a hit each time.

So why does the real estate industry never talk about it?

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